Omnichannel Enterprise Ad Tech
Programmatic Advertising & Media Buying
Reach the 90% of the internet that Google misses. Access premium inventory on CTV, Spotify, and Digital Billboards with precise B2B data targeting.
Why Move Beyond the “Walled Gardens”?
Google and Meta (Facebook) only cover a fraction of a user’s digital life. Programmatic buys allow you to follow your ideal customer everywhere else.
Premium Inventory
Stop showing up on spammy blogs. We buy ad space on Tier 1 publishers like CNN, ESPN, Forbes, Hulu, and Spotify.
Data Layers
We layer in 3rd-party data from providers like Oracle and BlueKai to target users by income, job title, and purchase intent.
Cross-Device Identity
We track the user, not the device. Serve an ad on their phone during the commute and retarget them on their Smart TV at night.
The Ecosystem
Comprehensive Media Activation
Premium Inventory
Streaming TV commercials on Hulu, Roku, Sling, and Peacock. Non-skippable, high-impact ads targeting specific households (not just demographics).
Programmatic Audio
Reach users screen-free on Spotify, Pandora, and Podcasts. Perfect for brand awareness while users commute, workout, or work.
Native Advertising
Ads that blend seamlessly into news feeds on sites like CNN, Fox News, or Yahoo. High engagement rates for content promotion.
Digital Out of Home (DOOH)
Digital billboards, elevator screens, and gas station TVs. Bought programmatically to show only when your audience is likely nearby.
The Shift to Streaming
Why smart brands are moving budgets from Cable to Connected TV.
Feature
Connected TV (Programmatic)
Traditional Cable TV
Targeting
Specific Households (IP Address)
Broad Demographics (DMA)
Minimum Spend
Flexible (Start small)
High Entry Cost
Measurement
Website Visits & Conversions
Estimates (Nielsen Ratings)
Flexibility
Real-time Optimization
Locked Contracts
How It Works
The 100-Millisecond Auction
This isn’t magic; it’s high-speed economics. Here is what happens in the blink of an eye when your ideal customer loads a webpage.
01
The Opportunity
A user visits a site (e.g., CNN). The publisher sends a “Bid Request” to the exchange saying “I have a user, Male, 35-45, Interested in Golf.”
02
The Evaluation
Our DSP analyzes the user instantly. Does this match your B2B target list? Have they visited your site before? If yes, we bid.
03
The Win
If our bid wins, your ad loads instantly. This entire process happens in under 100 milliseconds.
