Elite Partner Microsoft Advertising
Reach the Untapped 30% of the Search Market.
Don’t ignore Bing. Microsoft Advertising connects you with an older, wealthier, and more B2B-focused audience that Google misses.
Audience Purchasing Power
Why Add Microsoft Advertising?
It’s not just “Google’s little brother.” It’s a strategic weapon for lower CPAs and higher order values.
Exclusive Audience
63 million searchers use the Microsoft Search Network but NOT Google. If you aren’t on Bing, you’re invisible to them.
B2B Targeting
The only platform that lets you target based on LinkedIn Profile data (Company, Job Title, Industry) for search ads.
Lower Competition
With fewer advertisers bidding, CPCs on Microsoft Advertising are often 30-60% lower than Google Ads.
Profile Targeting
Target Professionals, Not Just Keywords.
Google knows what people search for. Microsoft knows who they are. By leveraging Microsoft’s ownership of LinkedIn, we can layer professional data onto your Bing Ads campaigns.
“We reduced CPA by 40% for a SaaS client by combining Bing Ads with LinkedIn Profile Targeting to exclude non-decision makers.”
This means your ads only show to the decision-makers you actually want to reach—CEOs, CTOs, and Procurement Managers—eliminating wasted spend on unqualified traffic.
Launch B2B CampaignWho Wins on Microsoft Ads?
Industries that benefit from higher income demographics and desktop traffic.
B2B & SaaS
Target by job title and company size via LinkedIn data.
Financial Services
Reach an older demographic with higher household income.
Healthcare
Desktop users researching treatments during the workday.
Home Services (B2C)
Capture the “Work From Home” audience on desktop devices.
Microsoft Ads FAQ
Is Microsoft Advertising worth it?
Absolutely. While volume is lower than Google, the intent and purchasing power are often higher. It’s an excellent way to lower your overall blended CPA.
Can I import my Google Ads campaigns?
Yes! We can import your high-performing Google Ads campaigns directly into Microsoft Advertising, ensuring a quick launch with proven copy and keywords.
How does the LinkedIn targeting work?
Since Microsoft owns LinkedIn, we can overlay professional data (Company, Industry, Job Function) onto your search campaigns. This means you can bid higher for CEOs and ignore entry-level employees.
Expand Your Reach Today
Ready to tap into the Microsoft Advertising network? Get a custom proposal for a high-ROI Bing Ads campaign.
